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Connected Marketplace Insights Manager II

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Data & Analytics
📅
00521936 Requisition #

We are a growing team responsible for building a holistic view of Nike’s consumers through data and analytics and applying those insights to inform the development & optimization of Nike’s digital commerce business across One Nike Marketplace. The right individual will help find opportunities that digital can drive for the Nike brand.

Nike Direct is creating the world’s most innovative, authentic and connected sport & fitness ecosystem to help all athletes unleash their true potential (and if you have a body, you’re an athlete). In Nike Direct, the Connected Marketplace team is responsible for empowering business Partner Programs, Member Experiences, New Commerce & Pure Play initiatives that amplify, scale, accelerate and complement Nike Marketplace vision.

We are looking for a Connected Marketplace Insights Manager II. In this role, you will work closely with the Connected Marketplace business team to pilot new consumer-facing business models to test into future frontiers and new revenue streams for Nike. This is the small but scrappy team responsible for meeting consumers where they are going. In support of the key critical initiatives, you will deeply understand the business priorities and help develop a prioritized roadmap of short and long-term work that will help spark insight into the value of our partnerships, as well as opportunities to optimize and grow business. Embracing your entrepreneurial spirit, you will balance your strategic thought partnership with your can-do approach and technical skills, digging into the data and delivering key insights!

We need somebody that possesses a unique combination of attributes. You are equally comfortable exploring data sets and building data visualization as you are discussing future strategies and partnerships. You are effective in complex organizations with superb communication and presentation skills. You should feel comfortable working with multiple partners and have a collaborative yet assertive approach. You are technically and analytically savvy and know how to synthesize data into significant key insights. You have a passion for and understanding of the digital platform / new commerce landscape! You are comfortable with ambiguity and have a scrappy, roll-up-your-sleeves willing to take action attitude. Does this sound like you?

Key responsibilities:

  • Support New Commerce & Pure Play strategies by understanding key business questions and providing insights and recommendations to drive growth and evolution of this exciting area of expansion for Nike.
  • Use data and analytics to measure performance of digital partnership activations and influence future strategies and partnerships.
  • Conduct a range of analytics, including deep-dive projects and pilot performance analytics to translate data into relevant insights.
  • Monitor and evaluate Social Media commerce campaigns and initiatives results daily in coordination with business goals and benchmarks.
  • Communicate and share test results, insights, and provide impactful recommendations to business.
  • Partner with Global & Geo teams to use takeaways and standard methodologies across Digital Partnerships driving maximum business and consumer value working toward scalable repeatable analyses where possible.
  • Stay abreast of social media industry trends, developments and insights and generate ideas of how to best translate those to continuously improve the partnerships and drive growth.

 

What Will You Bring To Nike:

  • Degree in a quantitative field such as statistics, econometrics, applied math, operations research, behavioral sciences, Business, Finance, Economics, Quantitative Marketing.
  • Advanced Degree preferred but not required.
  • 5+ years of professional level experience in a related role.
  • At least 3 years as an authority in Social Media and Influencer Marketing analysis and optimization preferred.
  • Solid understanding of fundamental concepts in probability and statistics, such as confidence intervals, and hypothesis testing required.
  • Solid ability to work multi-functionally in hypothesis generation, experiment selection, designing of experiments, setting success/failure criteria, rapid prototyping of concepts through testing required.
  • Strong analytical, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop impactful recommendations required.
  • Superb communication and presentation skills to a variety of audiences.
  • Solid project management capabilities to manage multiple tests and pilots with a focus on prioritization and business impact.
  • A comfort in working with imperfect data and striking the appropriate balance between pushing Nike and external partners to improve their data integrity and structure while still being able to draw conclusions when all information is not available.
  • A consumer driven mindset—being passionate about understanding how technology is changing commerce with some curiosity about new social platforms and new digital experiences around the world.
  • Proven experience building positive working relationships and working successfully in cross-functional teams, including demonstrated success in managing and influencing without direct authority.
  • A solid understanding of sophisticated analytic techniques, particularly related to measuring consumer & business outcomes in a digital commerce setting.
  • Fluency in SQL and experience with clickstream tools including Adobe Analytics / Omniture or Google Analytics.
  • Experience with Business Intelligence, Analytics and Data Visualization tools, e.g. Tableau.

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