Converse, Senior Global Digital Web Analytics Manager (Open to remote work, except the following locations: SD, VT, and WV)
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- Data & Analytics
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- 657 Total Views
Qualifications
- Bachelor's degree or higher in a quantitative or analytical field such as engineering, economics, digital marketing or Business or related field or combination of relevant education, experience, and training
- MBA preferred
- 8 years of proven ability in web analytics, digital marketing and mar-tech platforms leveraging data and insights to drive recommendations
- Expertise with Adobe Analytics, Google Analytics or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), and tag management tools (e.g. GTM, DTM, etc.)
- Understanding of how to use digital media, performance marketing and emerging channels such as paid search (Google ads), paid social (Facebook, Instagram ads), email, affiliates etc. to drive customer acquisition and retention.
- Experience with CDP, DMP and Media Mix Optimization a plus
- Proficient in Excel and PowerPoint
- Proven leadership ability and strong, collaborative client relationship experience
- Excellent communication skills including the ability to influence decision makers and internal clients
- Positive demeanor and willingness to learn new things
- Experience in SQL a plus
Open to remote work, except cannot work in South Dakota, Vermont, and West Virginia. These candidates will be required to relocate.
For employees based in Colorado, this position starts at $117,000.00 per year. Information about benefits can be found here.