Marketing Manager – Consumer Direct Marketing, Women’s
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- Marketing
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- 227 Total Views
WHAT YOU BRING
- BA/BS Degree
- 5+ years of work experience in digital/online marketing or related field
- Strong understanding of digital marketing strategy and tactics across key channels including digital apps, email, .com experiences, paid media and social, and how to apply these tactics to thoughtful journeys against the funnel
- Strong understanding of the content creation process; ability to craft strong briefs and partner with Creative on the development of outstanding content that will win with our consumer
- Proven track record leading and implementing consumer-centric, multi-channel, integrated marketing strategies
- Outstanding leadership skills to influence functional teams and large cross-functional projects
- Excellent written and verbal communication skills, including presentations
- Strong analytical skills and comfort demonstrating how art and science come together to inform plans and decision making
- Strong understanding of digital analytics standard methodologies and proven capability to use data to drive business decisions